As the old saying goes, “First comes love, then comes marriage, then comes baby in the baby carriage.” But sometimes the baby comes before the wedding, and when that happens, wedding dress shopping becomes extra challenging. Moms don’t have hours to spend browsing websites and visiting shops, we may not feel comfortable squeezing into tight white dresses in front of strangers, or we don’t want to spend a lot of money on a wedding gown because our kids are already sucking up all our extra cash.
Floravere, a direct-to-consumer wedding dress shop, solves these problems by transforming the way brides shop, offering a try-on at home experience. Serena Williams believes in the model so much that she is even backing the company.
Molly Kang and Denise Jin started Floravere because they were surprised to find how antiquated and predatory the experience could be. The most-liked, elegant dresses cost more than the wedding’s entire open bar budget, while the dresses squarely in a decent price range felt crunchy, mass-produced, and not-so-chic.
Having been behind the scenes at other fashion brands, Molly and Denise knew there was a smarter way. So, they built their own, more efficient supply chain, partnering with the best designers and artisans in the industry. They also decided to sell directly to brides.
Because fewer stops = smaller price tag.
A collection of unforgettable, right-off-the-runway wedding gowns at historically impossible prices. And a truly innovative shopping experience personalized to you: try on wedding dresses in the privacy of your own home or come to a private appointment at one of our signature pop-ups.
How Floravere Works
- A signature home try-on experience unlike any other—Each Bride Box includes selected sample gowns, a home try-on kit, and dedicated time with a personal stylist. The bride tells us when and how they want to try on, Floravere makes it happen.
- The Floravere Showroom is the ultimate VIP bridal experience: a dedicated hour in the suite for the bride and her guests and an opportunity to try on the full collection (including exclusive and archived styles).
After Floravere’s success online, it opened boutiques in New York City, Los Angeles, San Francisco, Boston, Chicago, and Washington DC. Floravere has announced boutiques to open next in Philadelphia, Denver, and Austin.
Planning a wedding is stressful enough. We’re in favor of anything that simplifies the process and ensures the bride feels beautiful on her big day!